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Who are we?

We are a British lifestyle brand. We offer our customers a collection of high-quality personal safety and environmentally conscious products. 

Designed in the U.K. and made using sustainably sourced materials where possible, our collections are designed for everyday use, and supplied in 100% recycled and bio-degradable packaging.

Free UK delivery

Select Standard shipping and you'll receive your order in 3-5 working days for FREE

Arma Guarantee

Our products come with the Arma London quality guarantee

Consciously made

Our products are made of 100% eco-friendly sustainable materials

One Tribe

With every purchase you make on our website, we're planting trees!

Our Conservation partners are one of the world’s most respected and successful conservation charities and works in partnership with trusted local NGOs and indigenous communities to save the world’s most threatened rainforests and tropical ecosystems. They have have been protecting rainforests for over 30 years and have already placed over 24 million acres of threatened habitat under permanent protection.